Strategy + Writing + Design + video
We live in a secular age—a pluralistic arena of competing values and beliefs that has obscured the moral and theological convictions of the Christian faith. It is here that Gabe Lyons of Qideas and Greg Thompson of New City Commons have sought to remind Christians that God loves the world, and it is the calling of every Christian to bear that Love to her neighbor.
We were asked to create an animated introduction to Six Core Practices that Christians can adopt to more faithfully engage their communities and elevate the presence of the Church in the civic space. By employing a geometrical style and symbolic color scheme, we blended the spirit of this message with the distinct aesthetic of Q’s brand. The resulting video introduces a foundational podcast series for Qideas that speaks to inquisitive individuals about how they can meet and love their neighbor while remaining true to the Christian faith.